The humans of Riquesa - My magical strategists
Queen Latifah with a man that actually married a woman named Queen. My amazing teammates. (Photo credit: Ramsey's iPhone) It’s been an amazing year by all standards and part of why I can boldly say that is the fact that I got to work with people that know their job, teammates that challenged me to be better while I already wrote about some of them, today is for my professional next of kins, my Strategy teammates. Strategy is the fulcrum that balances any agency, while I always maintain it’s never a competition and each of us is as important as all of us, I also like to throw in my all-time favorite quote: " there’s no amount of creative execution that can rescue a bad strategy." Strategy folks are like the traditional number 10 in football; close your eyes and imagine possibilities, hand it over to the guys across the room, and voila! We have a sensational experience to deliver to our clients, so in the context of Riquesa, these humans have helped me to stay alive. ...