Posts

Showing posts with the label Ebuka

How much value do these celebrities offer the brands that sign them?

Image
  Ebuka on 2Sure is a big hit but how many of the lots Glo signed are proper brand fits? (Photo credit: SBC) Yesterday was fun, my article on Dunsin Oyekan generated the right amount of controversy and while it was not an attempt to take anything away from the guy’s ministry, some feedback actually did it for me. Special thanks to Tisman, Isaac (CM), and Tolu of Riquesa – who actually introduced me to Theophilus Sunday, my new worship minister, and Deepsea. What are we talking about today? So, I was wondering, do these celebrities that brands sign to push their products or services actually come through for the brands? It’s actually a genuine question and this is sincerely not trying to throw shades or drag anyone in particular. I’ll give a typical example of one I’m privy to. Yemi Alade is no longer a brand ambassador with Lush Hair and the major reason she was dropped was that the brand didn’t feel her energy on the brand and they didn’t get real value on the endorsement, doe...

Big Brother Naija day 1... Let's level up

Image
  The Big Brother show is upon us and we're up and running, I'll be giving updates until the end of the season... Are you pumped? (Photo credit: desire) Big Brother Naija is the biggest entertainment show in Africa, I know I said that two days ago and I’m not sorry to say it again; I understand there are certain people that don’t see the value in it, this post isn’t for them and I’d love to give an analogy. I remember how some people reacted to Baba Adeboye’s teaching on marriage not too long ago; Baba advised men not to marry women that cannot cook and women to never go near men that cannot provide for the home, Nigerian twitter felt like the Middle East that day. Do I completely align with Babe’s teaching? It’s debatable but the caveat that most people ignored in that context was the fact that Baba Adeboye was very clear on who he was talking to: his children – people that follow him and his teachings as their spiritual father… He wasn’t talking to Aunty Amaka that wants to c...

I've been sleeping on Judge Judy all these while

Image
  Judge Judy cannot rival the premier league but she is now my second favorite show on TV and that's on God! (Photo credit: CBS) I’ve been sleeping on Judge Judy for way too long and now I’m awake. When Ebuka and Justice Olusola Williams mirrored CBS Reality show, Judge Judy and lots of people were criticizing the direct plagiarism, I was in their defense for a reason… We have copied lots of reality shows and each has its own audience; Who wants to be a millionaire, Naija’s got talent, Idols, Big Brother Naija and many more were shows that we copied directly so why not Judging Matters? Let’s be calming down. I’m basically here to tell you how my Monday is going. Of course, I’ve been behind my laptop all day, shuffling between tabs and making sure I’m as productive as I should be regardless of the public holiday, I guess my Monday has been programmed like this and no complains. Was home alone till BJ, my immediate younger brother knocked. Always a pleasure having any of my sib...