Sterling Bank did the "Agege Bread" nonsense on purpose
This was the ad Sterling Bank ran on Easter Sunday, they followed up with an apology creative that suggests that they had it all planned before, it's a criminal offense and their apology doesn't erode their stupidity. (Photo credit: Sterling Bank) Sterling Bank is known for controversy, they’re taking the “Gen Z” appellations quite literally and while I have no problems with that, there has to be a point where they learn when to respect some certain boundaries, classic example of this is their failed Easter ad. Sterling Bank ran an Easter ad that likened the resurrection of Jesus Christ to the process of making “Agege bread”, I can understand their goal, to spark conversations and get people to engage their brand throughout the festive season, they chose a silly route. As a copywriter, I worked on the #BankWars series; I’m quite troublesome in that regard and likes to play with words, it was a no-brainer for me to jump on it when I was invited to the gig, that was a diffe...