Experience: My first ever agency presentation
It was the direct opposite of what I expected but it was a learning curve that I'll live to remember. (Photo credit: Google) Memories of my rookie days in advertising crept in today and I am still laughing at myself for some weird situations I found myself way back LOL; know this and know peace, I am still learning and most definitely will never stop learning. I started as a copywriter and even when I started, I barely knew the difference between writing love letters to Kemi then, or trying to be Hint or Heart Magazines journalist and, actually writing marketing communications copy... to win! I shared an instance with my teammates, the first time I was to present a plan to the client; I’d done the whole document and paid all the attention in the world to the ATL part where my supposed “great copies” and scripts were fully called out… There was this black silence in the room, I was expecting that to be broken by a round of appreciative applause or of course, some level of ba...