My Dirty Boxers

  Queen Latifah with a man that actually married a woman named Queen. My amazing teammates. (Photo credit: Ramsey's iPhone) It’s been an amazing year by all standards and part of why I can boldly say that is the fact that I got to work with people that know their job, teammates that challenged me to be better while I already wrote about some of them, today is for my professional next of kins, my Strategy teammates. Strategy is the fulcrum that balances any agency, while I always maintain it’s never a competition and each of us is as important as all of us, I also like to throw in my all-time favorite quote: " there’s no amount of creative execution that can rescue a bad strategy." Strategy folks are like the traditional number 10 in football; close your eyes and imagine possibilities, hand it over to the guys across the room, and voila! We have a sensational experience to deliver to our clients, so in the context of Riquesa, these humans have helped me to stay alive. ...

  The weekend is here but I'll be working, courtesy of my colleagues... (Photo credit: Google) I was supposed to write about my Ballon D’or today, I had plans to share the feeling, excitement and everything in between since winning three awards with Brand Regimen at the Experiential Marketing Agency Awards of 2021 but the time isn’t available to expressly deliver premium content. Instead I’ll tell you how the week has been and wait till some other day to deliver my article on the awards and trust me, it beats me too that I have not written about it. I am proud of the awards and I always refer to them on days I feel low for confidence. The week started on a weird note, I will never understand the need for two-days public holidays on Monday and Tuesday. I already dressed up for work on Tuesday before I realized there’s no work, of course I didn’t undress; I sat behind my laptop all day to deliver Ayodeji’s brief. Resumption came with drama but I’m on top of it; mismanagement of...

Ignore the "dada" by the corner and focus on the woman with the pressure ball. I am stressed, hug me when you see me. (Photo credit: Rambo's iPhone) I love my job; it comes with lots of pressure and responsibilities. Working with people who are “ proud to be mad ” and leading a team of intelligent conceptualizers gives me joy but today can be called one of those days… Last night didn’t go according to plan but that’s entirely on the center referee, I won’t be talking about that; it gave birth to a weird morning but walking into the office took all the ill-feeling away, while half of the team remains in the field for AMVCA, the ones on the ground served me the required catalyst I needed. Sandra gave me a pressure ball, she realized I’ve been stressed but Latifah and Ese took it personally, imagine your teammates “ jealousing ” you. Both of them told me I will see stress and guess what? I am seeing stress in full gear. I had to step in to manage a situation and it “...