My Dirty Boxers

  Clearance sales and Black Fridays are part of marketing gimmicks but what is the integrity of the ones staged in this part of the world? (Photo credit: Google) I was mulling over writing about unusual food combinations while desperately waiting for feedback from Ayan concerning a video editor when I saw a post by Mowunmi. I don’t even want to talk about the pressure I suffered this week. We move. Speaking of the post from Mowunmi, when are we going to call out the fraudulence of the Nigerian version of “black Fridays”? I have three different experiences and I will mention each of them here today as evidence of this nonsense practice that we have come to encourage. Here’s the thing, these silly vendors keep screaming “sales, sales, sales” and it’s all a lie. They will call the same price they sell originally and now put a nonsense price above it, cross it out, and say they’re doing sales. The thunder that will strike you all is warming up (in Basirat’s voice). When you hear 20% of...

  This episode if for people trying to understand their target market. I hope you learn a thing or two. (Photo credit: Check my previous post) Welcome back to Rambo’s marketing masterclass and today, I’ll be telling you why you should target more than the actual people and channels you think your services are for. I am responsible for what I say and what I mean by it, you’re responsible for how you distill or interpret it, e get why. You’re a food vendor and your channels are Instagram, Facebook and Twitter; your targets are predominantly men like me – a busy Lagos bachelor, busy working-class women and few other categories including folks that just don’t fancy cooking or prefer to have someone else do the honors… In your head, your targets are defined and you believe they will see your posts on the listed social media channels; you’re not wrong trust me but what gives you the edge over the other vendors on same channels targeting same people? Have you considered targeting “sup...

  This is me giving back to the community. Thank me later. (Photo credit: You should know if you're a serious person) Today, I choose to render service to you people even if you’re not paying me for it. You don’t have to thank me, I’m nice like that and if you’re a small business owner of you have a brand you want to push, grab your note pad… This is a masterclass with a touch of unseriousness. You sell items that people need from time to time but your IG is locked LMAO, brain is paining you. Except you’re a fraud like most of those girls I wrote about sometime ago, you’re doing yourself a huge disservice. Your nonsense principle will only lead you closer to hunger and I’ll not send you urgent 2k. How well do you know your target consumer? Who is even your target consumer? Where do they play? Who are their friends? Who are the people that influence how they decide? What fascinates them? What influences their decisions? If you don’t have answers to these questions, you’ll just b...

  If this were to be on your device, which of these apps are you opening first? (Photo credit: Biola's WhatsApp status) I saw this on Biola’s WhatsApp status the other day and opted to jump on it. I certainly don’t have all of these; I don’t use snapchat, Boomplay or TikTok, I’ll talk through the order of importance of each app on the average. There are instances where I’d likely jump this process but I don’t think it would be often; all things being equal, which of the social/professional apps up there would I open first considering I have messages from all of them? I don’t expect same answers from everyone but here’s my own order. If that pic up there were to be mine, I’m opening the email first. One of my teammates lost a scholarship opportunity recently by sleeping on emails; I know a lot of people that missed job opportunities due to poor email attitude. I refresh my email more than any other app and that’s on God! Next would be WhatsApp, I might not readily reply all me...

  These are the boys that neglected core duty to follow fame, at the expense of the brand they represent and the security company that hired them. (Photo credit: Pulse TV) 75% of calls I’ve received in the last 48hours have been from people who wanted my take on the trending incident at Chicken Republic where two security guards were filmed dancing at their duty post with different narratives making the rounds as an offshoot of that. To set it straight, Chicken Republic weren’t the direct owners of those boys, as you all know about the fact that security companies outsource and manage security guards for companies, I’d like to share a few insight and hope those that followed sensationalism on Twitter and IG learn something. I know Tom Salem Security, employers of those dancing boys inside out, I have spoken with the company’s MD, Mr. Biodun Opawole (CPP) a good number of times since the incident happened and he confirmed what some of us already knew. The boys were having fun ...