Rambo's marketing masterclass - Part 2
This episode if for people trying to understand their target market. I hope you learn a thing or two. (Photo credit: Check my previous post) Welcome back to Rambo’s marketing masterclass and today, I’ll be telling you why you should target more than the actual people and channels you think your services are for. I am responsible for what I say and what I mean by it, you’re responsible for how you distill or interpret it, e get why. You’re a food vendor and your channels are Instagram, Facebook and Twitter; your targets are predominantly men like me – a busy Lagos bachelor, busy working-class women and few other categories including folks that just don’t fancy cooking or prefer to have someone else do the honors… In your head, your targets are defined and you believe they will see your posts on the listed social media channels; you’re not wrong trust me but what gives you the edge over the other vendors on same channels targeting same people? Have you considered targeting “sup...